What was missing in the kids' clothing market, they decided, was personality, sophistication and the kind of quality that will hold up through some really fun play dates. Canales was a vice president at the Gap.Ĭanales and Amy Williams met at the Gap and became friends and later creative partners. Her husband was former regional manager with Lucky. Amy Williams was a former executive vice president with Lucky Brand jeans and a senior vice president at the Gap. All industry veterans, they come to the kids' clothing market with stellar credentials from Lucky and the Gap, where they all put in time in the '90s. We wanted the clothes to reflect that."Ĭanales, Williams and her husband, Scott Williams, 39, are the three creative forces behind the brand. "Kids have a different personality every day of the week," said Canales, "or sometimes all in one day. Board of Education" and "Superdelegate."įor fall, says Amy Williams, there will be " Electoral College" T-shirts and presidential "football jerseys" with the name of a president and his "number" - i.e., Washington 1, Lincoln 16. Inside the store, there are '60s-inspired sundresses, Liberty print skirts, surfer-dude board shorts, rugby shirts, cotton twill khakis and button-downs, Western shirts, jeans, batik and camouflage prints, retro Minnetonka moccasins, peace sign T-shirts and T-shirts emblazoned with political messages, such as "Brown vs. There are four other Peek boutiques in Southern California and Arizona. The first Northern California Peek store recently opened in a sensible spot to sell luxury children's wear - the Corte Madera Village mall, where $600 strollers abound. Aren't You Curious?, aims to answer the perennial what-to-wear-today question. Their whimsical, vintage-inspired upscale junior clothing brand, Peek.
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